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Energy Supplier Partnership — Cryptotricity
Energy Supplier Partnerships

Customer Retention
Reimagined.

A loyalty and demand-side response infrastructure platform that turns your energy customers into staked, engaged, long-term partners — and gives you the retention intelligence to prove it.

£2.00 per user per month Platform pays for itself in 6 weeks NESO DFS Integrated Year 1 pilot at no charge Q3 2026 Launch
The Problem

Churn is expensive.
Loyalty is broken.

Energy suppliers losing customer data and revenue through churn — the £150 problem

Every churned customer costs £150 to replace

UK and Irish energy suppliers face three simultaneous pressures in 2026 that existing loyalty programmes and retention tools cannot address together.

01
The Cost of Churn

Acquiring a new energy customer costs an average of £150 in marketing and onboarding spend. The UK energy switching market remains active. Every customer who leaves costs more to replace than to retain — and existing tools do not create the deep switching friction that changes long-term behaviour.

£150 to replace one customer
02
Demand Unpredictability

Energy suppliers face rising balancing charges as renewable intermittency increases. Without tools to shift consumer demand at the household level, suppliers remain exposed to grid imbalance costs they cannot control. DSR participation rates among domestic customers remain low — partly because incentives are too thin.

Balancing costs rising
03
Loyalty Has No Lock-In

Most supplier loyalty programmes use cashback, vouchers, or points — all of which are instantly portable and create zero switching friction. A customer who has accumulated value in a programme they can take with them has no reason to stay. Existing programmes reward the past. Cryptotricity rewards the future.

No behavioural lock-in
The Solution

Not a voucher scheme.
A retention flywheel.

Cryptotricity replaces fragmented, portable loyalty mechanics with a staked, on-chain credit architecture. Customers earn $Tricity credits monthly — funded from your loyalty pool. When they stake those credits, they lock value inside the Cryptotricity network. A staked customer who switches supplier stays inside the ecosystem. The switching cost becomes real. The loyalty becomes structural.

❌  Existing Loyalty Approach ✓  Cryptotricity Replaces It With
Cashback and vouchers — portable, no switching friction Staked credits — value locked inside the network, portable only between Cryptotricity partners
DSR incentives too low to drive household behaviour change NESO-funded DSR bonus credits on top of monthly earn rate — grid pays the reward
Retention data lags — churn discovered after it happens Live retention dashboard — stake depth, accumulator progress, churn signals in real time
Loyalty pool management — manual, slow, expensive to administer On-chain loyalty pool — automated, auditable, funded via OTC purchase
No connection between loyalty programme and energy usage data Smart meter data integrated — DSR signals, consumption visibility, demand prediction
The Retention Flywheel

Six steps.
Self-reinforcing.

The platform creates a compounding retention loop. Each step strengthens the next. At the centre is the staked customer — loyal to the network, engaged with their energy usage, and generating the data that justifies every subsequent commercial decision.

Cryptotricity retention intelligence dashboard showing supplier data across multiple energy companies

Live retention dashboard — supplier view with churn signals

1
Supplier funds loyalty pool via OTC
You purchase $Tricity credits via private OTC arrangement and fund a dedicated on-chain loyalty pool. This is your customers' reward reserve — transparent, auditable, and entirely controlled by you.
2
Customers earn monthly credits and DSR bonuses
Customers earn credits each month at your elected earn rate (1%–10% of monthly bill). DSR participation earns additional bonus credits — funded by NESO via Cryptotricity, not from your pool.
3
Customers stake — value locks inside the network
Customers who stake lock their credit entitlement on the XRPL. Staked value is portable across all Cryptotricity partner suppliers — but only within the network. Switching away means losing the staking position. That is real switching friction for the first time.
4
Churn falls — retention dashboard shows you the data
Staked customers exhibit materially lower switching behaviour. Your live retention dashboard shows stake depth, accumulator progress, DSR engagement rates, and churn signals — in real time, per customer segment.
5
Retention data justifies paid SaaS contracts
Year 1 is pilot phase — no SaaS charge. From Year 2, paid contracts convert from demonstrated churn reduction metrics. At £2.00 per user per month versus £150 to replace a churned customer, the platform pays for itself in six weeks.
6
Network grows — competitive pressure drives earn rates up
As more suppliers join the network, the earn rate becomes a competitive lever. A supplier offering 5% earns stronger loyalty and staking depth than one at the 1% base rate. The network creates its own commercial pressure to invest more deeply. Return to Step 1.
The earn rate is your competitive lever within the network. All suppliers at all tiers receive identical full platform access. The sole variable is the earn rate you elect to offer — and the depth of loyalty that creates. A higher earn rate is a commercial investment, funded from your loyalty pool, with no change to the monthly SaaS fee.
Earn Rates

Your rate.
Your competitive lever.

The platform base earn rate is 1% of the customer's previous month's bill — the minimum for all partner suppliers. You may elect to offer any rate up to 10% at your own commercial discretion, funded from your loyalty pool with no change to your SaaS fee.

Standard — Platform Base Rate
1%
of previous month's bill
On a £146 average monthly bill:
£1.46 in credits per month
3,650 $Tricity credits
Set by Cryptotricity as the platform minimum. Full network access at this rate.
Premium — Supplier-Elected Rate
1–10%
of previous month's bill — your choice
At 5% on a £146 monthly bill:
£7.30 in credits per month
18,250 $Tricity credits
Funded from your loyalty pool. Higher rate = stronger staking = lower churn. No SaaS fee uplift.
At the Bronze staking tier (75,000 credits — approx. £30) a customer unlocks a 3%–6% monthly energy bill discount. At 5% earn rate every customer reaches Bronze staking in under five months. At 1% they get there in eight months. Either way, every enrolled customer becomes a staked customer — and staked customers do not switch.
SaaS Pricing

Two tiers.
Both start free.

Year 1 is a pilot phase at no charge. Paid contracts convert from Year 2, structured on verified active user counts. All fees quoted exclusive of VAT at 20% (UK) or 23% (Ireland).

Standard
£2.00
per active user per month (ex VAT)
  • Full dashboard API access
  • On-chain loyalty pool management
  • Monthly earn rate tooling
  • DSR bonus allocation tooling
  • Lifeline eligibility framework
  • Consumer-facing dashboard
  • 12-month minimum contract term
  • 1,000 active user minimum
OTC at-par pricing from £100k+ purchase.
Premium
£2.50
per active user per month (ex VAT)
  • Everything in Standard, plus:
  • Live retention intelligence dashboard
  • Real-time churn signal monitoring
  • Stake depth and accumulator reporting
  • Bonus allocation scheduling tooling
  • Named account management
  • Co-branded consumer materials
  • Priority OTC pricing from £50k+
Best for suppliers with active retention and marketing functions.

Revenue at scale

Active Users Tier Mix (60/40) Blended Rate Monthly Revenue Annual Revenue
10,000 Std / Premium £2.20 £22,000 £264,000
50,000 Std / Premium £2.20 £110,000 £1,320,000
75,000 Std / Premium £2.20 £165,000 £1,980,000
OTC Token Purchases

Fund your loyalty pool.
Set your competitive rate.

You fund your customer loyalty pool by purchasing $Tricity credits via private OTC arrangement. OTC purchases are the mechanism by which loyalty pools are established and replenished — directly linking your B2B commercial relationship to consumer reward delivery.

Purchase Volume OTC Price per token vs AMM Launch Price Tier Availability
Up to £50k £0.00042 ~5% premium Standard & Premium
£50k – £100k £0.00040 At par Premium only — priority access
£100k – £500k £0.00040 At par Standard & Premium
£500k+ Negotiated Bespoke Standard & Premium
Revenue Projections

Three streams.
Three years.

Cryptotricity generates revenue across three independent streams. SaaS is zero in Year 1 (pilot phase). AMM yield activates immediately once the liquidity pool is seeded. OTC revenue scales with supplier onboarding.

Revenue Stream Year 1 — Launch Year 2 — Scaling Year 3 — Maturity
B2B SaaS — Standard (£2.00) £0 — pilot phase £54,000 £216,000
B2B SaaS — Premium (£2.50) £0 — pilot phase £60,000 £240,000
Institutional OTC Sales £50,000 £200,000 £500,000
AMM Trading Yield £90,000 £240,000 £525,000
TOTAL REVENUE £140,000 £554,000 £1,481,000
The AMM yield is structurally independent of the SaaS model. It scales with platform adoption and open-market token activity — not with SaaS contract volume. Two separate revenue engines, both growing in parallel.
What You Get

Five commercial outcomes.
One platform.

📉
Reduced churn rate
Staked customers exhibit materially lower switching behaviour. The platform creates structural loyalty — not just a reason to stay, but a financial cost to leaving.
📊
Live retention intelligence
Real-time visibility of active stakes, accumulator progress, dormant balances, and churn signals. A live intelligence tool — not a static monthly report.
⚡
Demand predictability
Smart meter data and DSR participation rates give you advance visibility of consumption patterns — reducing exposure to balancing charges.
💰
Lower effective acquisition cost
£2 per month versus £150 to replace a churned customer. At Standard tier the platform pays for itself if it retains a single customer for six weeks.
🔬
Engagement data
Anonymised, aggregated behavioural data on your most engaged customers — informing tariff design, product development, and DSR strategy.
What Consumers Receive

The loyalty programme
they actually notice.

No crypto wallet required. No blockchain interaction needed. Consumers see a balance in pounds on a simple dashboard and one tap redeems it as a bill credit.

Monthly Earn Credit
1%–10%
Funded by you from your loyalty pool. Allocated automatically each month. Accumulates passively — no action required from the consumer.
Passive accumulation
DSR Bonus Credit
NESO-funded
When NESO calls a Demand Flexibility Service event, consumers who shift usage earn a bonus credit allocation — funded by NESO via Cryptotricity. Zero cost to your loyalty pool.
Optional participation
Lifeline Protection
Automatic
For prepayment meter customers: when a critically low meter balance is detected, an emergency credit fires automatically. No call to your contact centre. No complaint. No disconnection.
Zero action required
Staking Discount — Bronze
3%–6% / month
Once a customer reaches the Bronze staking tier, a monthly energy bill discount activates. At 5% earn rate every enrolled customer reaches Bronze in under five months.
One-tap activation
The Retention Case

The numbers that
make the argument.

£150
Cost to replaceAverage supplier cost to acquire a new customer
£2
Cost to retainCryptotricity Standard tier — per user per month
6wks
Payback periodPlatform pays for itself if it retains one customer for six weeks
75×
Cost ratioReplacing a churned customer costs 75× more than the monthly retention fee
Year 1 is free. The pilot phase carries no SaaS charge. Cryptotricity funds consumer credits from the Supplier Incentive Pool during Year 1 — removing any upfront financial barrier to onboarding. From Month 13, the loyalty pool funding obligation transfers to your OTC-purchased pool automatically. The handover is pre-agreed at onboarding and requires no action from consumers.
Why Cryptotricity

Validated. Regulated.
Ready to deploy.

🏅 Innovate NI Silver Level
Independently assessed innovation and commercial viability — March 2026. Northern Ireland's innovation framework external validation.
Not a startup pitch. An independently assessed commercial model.
🏅 Enterprise Ireland New Frontiers
Competitive national entrepreneur programme — dual-jurisdiction credentialing across UK and Ireland.
Commercial rigour confirmed in both of your primary markets simultaneously.
⚡ NESO DFS Aggregator Registration
Third-party domestic DSR aggregator registration in progress with the National Energy System Operator — April 2026. DSR bonus credits funded by NESO, not from your loyalty pool.
Grid-funded consumer rewards at zero cost to your loyalty pool.
🔒 FCA 2026 Cryptoasset Registration
Filing in progress under the FCA 2026 Cryptoasset Gateway. MiCA / Central Bank of Ireland filing for Irish market access. Regulatory compliance designed in from incorporation.
Full UK and Irish market regulatory coverage. No FCA exposure for partner suppliers.
📡 XRPL Infrastructure
$Tricity on the XRP Ledger — 52 billion fixed supply, £0.0004 platform redemption rate. XLS-30 AMM for liquidity. EscrowCreate for staking. On-chain loyalty pools — transparent and auditable.
On-chain loyalty pool is independently auditable. Your customers can verify their balance at any time.
🏛️ Warm Homes Fund Submission
Formal response submitted to DESNZ Warm Homes Fund call for evidence — April 2026. Government engagement from incorporation.
Platform positioned at the heart of the UK's largest home upgrade programme. Your partnership benefits from that positioning.
The Team

Built by people who understand
what retention actually costs.

Michael McDonald
Chief Executive Officer
20 years in customer retention and service management at enterprise scale — BT, HCL, BBC Capita. The platform's commercial architecture was built by someone who has spent two decades managing the exact problem it solves. The £150 churn cost, the six-week payback — these are not estimates. They are professional experience.
Kiefer McDonald
Chief Technology Officer
Systems and management engineering at AES Global — specialist in real-time trigger architectures, AI integrations, and event-driven systems. The loyalty pool mechanics, DSR event triggers, XRPL escrow architecture, and live retention dashboard are structurally identical to the real-time trigger systems Kiefer has designed and deployed professionally.
Get Started

Year 1 is free.
The data makes the case.

We are looking for founding supplier partners to run the Year 1 pilot at no charge. Three things determine whether we can move forward.

01
Do you have 1,000+ active domestic customers eligible for enrolment?
02
Do you have a SMETS2 smart meter base or DCC-connected customer data?
03
Is reducing churn and improving demand predictability a commercial priority?

If yes — we can have your loyalty pool funded, your first customers enrolled, and your retention dashboard live within eight weeks of agreement.

Request a supplier briefing
Michael McDonald, CEO
michael@cryptotricity.com
All SaaS fees quoted exclusive of VAT at 20% UK / 23% Ireland — 20% UK standard rate / 23% Ireland. OTC pricing as stated above. Year 1 pilot at no charge — no SaaS fee, no loyalty pool obligation until Month 13.
Cryptotricity Ltd · Incorporated 5 March 2026 · Companies Act 2006
Innovate NI Silver Level  |  Enterprise Ireland New Frontiers Phase 1  |  NESO DFS Aggregator Registration in Progress  |  FCA 2026 Cryptoasset Gateway Filing in Progress
All figures correct as at April 2026 · All fees exclusive of VAT